In this post I talk about the main business pages every service business website needs. The pages include home, services, about us, contact us, portfolio, and case studies. Many service businesses websites include more pages than this. For instance, if you have a blog section on your website, you could have categories of posts that … Read more
Pillar content, cornerstone content, and flagship content, have many things in common. I’ll start by listing the traits they share then talk about some things that make each type of content unique. What they have in common Strategic Content: All three types of content are essential parts of your website’s content plan, designed to enhance … Read more
In the world of SEO and content marketing, you must stay ahead of the game. One of the best strategies to do that is the creation of “Cornerstone Content.” In this comprehensive guide, we’ll unravel the mystery behind it, explain why it’s pivotal for SEO, and explain how to create it effectively. A lot of … Read more
Digital marketing and search engine optimisation (SEO) are crucial to help your business stay ahead of the curve. One strategy that’s been gaining popularity in recent years is the creation of “Pillar Content.” In this guide, we will explore what it is, why it’s essential for SEO, and how to create it effectively. What is … Read more
When you write a ChatGPT prompt you’re actually asking a colleague to do a job for you. Ask yourself who would do this job in real life. If the job is normally done by a copywriter tell ChatGPT to “act as a copywriter and…”. If the skill level of the person who will read the … Read more
Getting information when you’re not familiar with marketing terminology can be a bit tricky, but don’t worry – ChatGPT is here to help. Here are some tips on how to seek information about promoting your service business, especially if you’re new to marketing and unsure about the right terms: This post is different! The other … Read more
TL;DR Writing Text Together, You and ChatGPT In this guide, I explore the art of working with ChatGPT, I compare the process to that between writer and editor. I focus on the importance of step by step refinement, effective communication, and a collaborative approach to crafting your text. You’ll discover how to overcome roadblocks, provide … Read more
I wanted ChatGPT to provide a fill-in-the-blanks document to help me write the “About Us” page on my website. The text in this tutorial is fictitious but the principle will work for any small service business. First I logged in to ChatGPT and ran this prompt. ChatGPT provided the following text as a fill-in-the-blanks document. … Read more
Here’s a ChatGPT prompt to help you generate the “About Us” section of your service business website: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square brackets … Read more
You can use this prompt to ask ChatGPT to write the services page of your website. You will need to customise the text in the prompt, and add some details about your business in the list below the prompt. Replace the text in the square brackets and make sure you remove the square brackets. Text … Read more
ChatGPT to the rescue. You need to do two things. First you need a list of the main topics and sub topics to include in your article. Then you need a set of ChatGPT prompts to write the article based on those topics. Please note! This is an advanced post. If you’re new to ChatGPT … Read more
Here’s a ChatGPT prompt to help uncover the Unique Selling Proposition (USP) of a business: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square brackets before using … Read more
Crafting a compelling value proposition is crucial for your business. Here’s a ChatGPT prompt to help you create one: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the … Read more
Crafting attention-grabbing headlines and compelling calls to action (CTAs) is crucial for effective marketing. Here’s a ChatGPT prompt to help you create them: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the … Read more
Here’s a ChatGPT prompt to help you highlight the benefits and features of your business while explaining how they meet the needs and desires of your target audience: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT … Read more
Here’s a ChatGPT prompt to help you anticipate, address, and overcome potential objections and concerns in your marketing materials: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the … Read more
Here’s a ChatGPT prompt to help you create a content plan for your marketing materials: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square brackets before using … Read more
To help you incorporate an SEO keyword naturally into your headings, you can use the following prompt: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square brackets … Read more
Here’s a ChatGPT prompt that you can use to generate variations and synonyms of your chosen main SEO keyword: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the … Read more
Here’s a ChatGPT prompt that you can customise to create a list of questions for interviewing the business owner or staff to gain insights into their customers: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so … Read more
Here’s a generic ChatGPT prompt that you can customise for writing a customer persona for a specific business: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square … Read more
Here’s a ChatGPT prompt to help identify obstacles and challenges faced by customers: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square brackets before using the prompt. … Read more
Here’s a ChatGPT prompt to help uncover the pain points and needs of your customers: Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square brackets before using … Read more
This is a long post telling you how to choose images for your website. But the rules are simple. Stock images of smiley, happy business people, high fiveing each other, will destroy your cedibility in less than one second.Show them who you are. and what they get. Always think of your ideal client when you … Read more