Before your copywriter or ChatGPT can write your website copy you must provide basic information about your business.
I asked ChatGPT to take the list below and write fictitious text to go with each item. I wanted you to see how other businesses might do this so you’d have abetter idea of what you have to do yourself.
This is the information your copywriter or ChatGPT needs to write good marketing materials for your business.
Business name:
Tagline:
The services we provide are:
Our USP is:
Our typical customer is:
Some information about us:
The process, what happens after the customer phones to request a quote:
Our qualifications, certificates and experience include:
The guarantee we offer is:
Business location, address, and service area:
Our contact details are:
Our opening hours are:
Now look at an example of how a fictitious roof repair business, “Swift Roof Repairs,” might answer the questions:
Business Name:
Swift Roof Repairs
Tagline:
“Your Roof, Our Expertise, Swift Solutions”
The Services We Provide Are:
- Roof Inspection
- Roof Repair and Patching
- Roof Replacement
- Gutter Cleaning and Repair
- Leak Detection and Fix
Our Unique Selling Proposition (USP) Is:
At Swift Roof Repairs, we guarantee prompt, professional, and budget-friendly roofing solutions. Our experienced team ensures your roof’s durability and safety while providing cost-effective options for all your roofing needs.
Our Typical Customer Is:
Homeowners and businesses seeking reliable roofing services in [Your Service Area]. We serve both residential and commercial clients.
Some Information About Us:
Swift Roof Repairs has been a trusted name in the roofing industry for over 15 years. We take pride in our skilled technicians and dedication to quality workmanship. Customer satisfaction is our top priority.
The Process – What Happens After the Customer Phones to Request a Quote:
When you call us, our friendly team will schedule a convenient time for an onsite inspection.
Our experts will assess your roof’s condition and provide a detailed quote.
Upon approval, we schedule the repairs or installation at your earliest convenience.
We complete the work efficiently, leaving your property clean and your roof in top shape.
Our Qualifications, Certificates, and Experience Include:
- Licensed and insured roofing contractors
- Certified by [Relevant Roofing Association]
- Over 15 years of roofing experience
- Numerous satisfied clients and positive reviews
The Guarantee We Offer Is:
We stand behind our work with a 2-year warranty on all roof repairs and installations. If you encounter any issues, we’ll promptly address them at no additional cost.
Business Location, Address, and Service Area:
Location: Swift Roof Repairs, [Business Address]
Address: [City, State, ZIP]
Service Area: We proudly serve [Service Area Coverage]
Contact Details:
Phone: (555) 123-4567
Email: info@example.com
Website: www.example.com
Opening Hours:
Monday to Friday: 8:00 AM – 6:00 PM
Saturday: 9:00 AM – 2:00 PM
Sunday: Closed
Please note that this is a fictitious example written by ChatGPT. I provide the text here to help you understand what you’re aiming for when you write your own business’s details to use in your own marketing materials.
Here’s a second example of how a fictitious marketing business, “Creative Marketing Solutions,” might answer the questions:
Business Name:
Creative Marketing Solutions
Tagline:
“Unlocking Your Business’s Potential Through Innovative Marketing”
The Services We Provide Are:
- Digital Marketing Strategy
- Social Media Management
- Search Engine Optimisation (SEO)
- Content Creation and Marketing
- Branding and Graphic Design
- Email Marketing Campaigns
Our Unique Selling Proposition (USP) Is:
At Creative Marketing Solutions, we blend creativity with data-driven strategies to maximise your brand’s impact. We tailor marketing plans to suit your unique goals and budget, ensuring you get results that matter.
Our Typical Customer Is:
Small to medium-sized businesses across various industries looking to enhance their online presence, connect with their audience, and drive growth through strategic marketing.
Some Information About Us:
Creative Marketing Solutions is a passionate team of marketers with a proven track record of delivering outstanding results. We stay updated with the latest industry trends and technologies to keep your business ahead of the curve.
The Process – What Happens After the Customer Contacts Us:
We start with a free consultation to understand your business goals and challenges.
Our experts conduct a comprehensive audit of your current marketing efforts.
We design a tailored marketing strategy and present it to you for review and approval. Implementation begins, with regular progress reports and adjustments based on data analysis.
Our Qualifications, Certificates, and Experience Include:
- Certified Google Ads and Analytics experts
- HubSpot certified inbound marketers
- Over 10 years of experience in the marketing industry
- Numerous successful campaigns and satisfied clients
The Guarantee We Offer Is:
We are confident in our ability to deliver results. If you don’t see measurable improvements in your marketing efforts within the first three months, we’ll refund your initial investment.
Business Location, Address, and Service Area:
Location: Creative Marketing Solutions, [Business Address]
Address: [City, State, ZIP]
Service Area: We serve clients nationwide.
Contact Details:
Phone: (555) 789-1234
Email: info@example.com
Website: www.example.com
Opening Hours:
Monday to Friday: 9:00 AM – 5:00 PM
Saturday: 10:00 AM – 2:00 PM
Sunday: Closed
Please note that this is a fictitious example written by ChatGPT. I provide the text here to help you understand what you’re aiming for when you write your own business’s details to use in your own marketing materials.
A content writing workflow.
Some things you need to know before writing the content for your website.