Here’s a ChatGPT prompt to help uncover the Unique Selling Proposition (USP) of a business:
Replace the text in the square brackets and make sure you remove the square brackets. Text inside square brackets is considered placeholder text or instructions by ChatGPT so you must replace the text and remove the square brackets before using the prompt.
After editing the prompt, paste it into the text box in ChatGPT.
The text in the box below is the prompt.
"Imagine you are the owner of a [describe your business type, e.g., 'coffee shop' or 'digital marketing agency']. Please articulate the Unique Selling Proposition (USP) of your business. Highlight what sets your business apart from competitors and why customers should choose you. Consider factors such as your products or services, quality, pricing, customer service, or any other distinctive aspect that makes your business unique and valuable to your target audience." [Include additional information about your business here.]
Additional information about your business.
To help ChatGPT determine the value proposition of a business effectively using the provided prompt, it’s beneficial to provide the following additional information about the business:
You don’t need to include all this information but the more information you give ChatGPT the better USP it will produce.
Business Type and Industry: Specify the type of business and the industry or niche it operates in. This context will allow ChatGPT to generate a value proposition tailored to that specific industry.
Target Audience: Describe the ideal customers or target audience for the business. Include details about their demographics, psychographics (lifestyle, values, interests), and any specific segments you want to target.
Unique Selling Points (USPs): Explain what makes your business unique or different from competitors. Highlight any special features, benefits, or advantages that your business offers.
Customer Pain Points: Identify the common problems or pain points that your target audience faces, which your business can address or solve.
Benefits and Solutions: Describe how your products or services provide solutions to the customer’s pain points. What benefits do customers receive from choosing your business?
Competitor Analysis: Share information about key competitors in your industry and how your business distinguishes itself from them.
Mission and Values: If applicable, provide insights into your business’s mission and core values, which can be part of your value proposition.
Desired Customer Actions: Specify the actions you want your target audience to take, such as making a purchase, signing up for a newsletter, requesting a quote, or any other desired actions.
Keywords and Key Phrases: Share relevant keywords or phrases that are important for your industry or business. These can help shape the language in your value proposition.
With this additional information, ChatGPT can generate a value proposition that resonates with your target audience and effectively communicates the unique value your business offers.