ChatGPT is an artificial intelligence programme that can write good quality copy based on the facts you provide. For instance, if you tell ChatGPT the name of your business and provide some information about the services you provide, it can write the text for your services page in seconds.
This guide explains how to use ChatGPT to gather information and create content for your marketing materials and your website.
To use ChatGPT you type a question, provide any necessary background information, and ChatGPT will answer your question.
You can also ask ChatGPT to write content for you. For instance you could say: “Imagine you own a roof repair business. Write 500 words for the about us page of your website. Base this text on information about the business that I include below.”
ChatGPT would read the information you included about your business and then write 500 words for the about us page of your website.
Elon Musk said ChatGPT “is scary good” and once you use it, I think you’ll agree.
Key points included in this ChatGPT guide.
If you use a structured workflow and ask questions one at a time you get more comprehensive answers. Don’t overwhelm or confuse ChatGPT.
Tips for crafting prompts: Be clear, concise, specific, and use complete sentences to ask your questions. Be polite and respectful. Experiment and revise your request if you don’t get the answer you expected first time.
Use punctuation correctly. Organise prompts with paragraph breaks for clarity and readability. Use full stops and question marks to ensure ChatGPT knows when a sentence ends and when you’re asking a question.
Utilise system-level instructions for specific constraints or guidelines. You can separate your question or prompt in to two parts [System] and [User]. When ChatGPT sees the tag [System] it knows the following information is an instruction for ChatGPT. When it sees the tag [User] it knows this is additional information that has been added by the user. Place a paragraph break between the sections so ChatGPT knows which is which.
Consider the desired depth of responses, if you want a 500 word text about your business, say so. You can also use specific terminology or industry specific jargon when necessary.
Include context in prompts if it helps ChatGPT understand the topic. You use ChatGPT by chatting with it as if you were chatting with a real person. In our case we’re chatting with our copywriter. So we can say to ChatGPT “Imagine you are the owner of a small business and you need to write content for the about us page of your website…”. As you read the prompts I provide, you’ll get a better understanding of how this works.
Ask one question or make one request per prompt. If your request is clear and specific, ChatGPT will give you a clear and specific answer.
Edit and proofread prompts for errors and consistency before running them.
Consider clarity, task specificity, prioritisation, and contextual information when crafting prompts.
Structure prompts effectively, providing essential business information, services, unique selling points, target audience, and any other relevant details. ChatGPT can only write about your business if you first provide information about who you are and what you do. The more specific details ChatGPT has about your business, the better it can write about you.
These guidelines aim to help new users generate more accurate and meaningful responses from ChatGPT while tailoring content to their specific needs. I hope you find them useful.