This is a ChatGPT step by step content writing guide.
I’m building a roadmap or step by step guide that any service business owner can follow to research and then write their own website content and marketing materials using ChatGPT.
You will need to gather information about your own business and you will need to gather information about your competitors and other businesses in your niche.
ChatGPT can help you gather this information in a fraction of the time it would take to do this on your own.
First you need details about your own business.
Open a plain text document on your computer and use this list to write about your own business. Don’t try to write any content, ChatGPT is going to do that for you. But you do need these details about your business so ChatGPT knows who you are and what you do etc.
- Business name:
- The services we provide are:
- Our USP is:
- Our typical customer is:
- Some information about us:
- The process, what happens after the customer phones to request a quote:
- Our qualifications, certificates and experience include:
- The guarantee we offer is:
- Business location, address, and service area:
- Our contact details are:
- Our opening hours are:
Next you need general information about businesses in your industry or niche.
You can ask ChatGPT to provide details about generic businesses in your industry or niche. For instance you could ask “what are the main benefits a home owner wants from their new fitted kitchen”. Knowing the answer to this question helps you, or ChatGPT, write more compelling content.
ChatGPT and you will work as a team to write your website content based on the information you gather. The information you need is a blend of specific information you provide about your own business, and generic information about businesses in the same niche as you.
It’s a matter of asking the right questions. ChatGPT already has the information you need to promote any service business. But you must learn how to ask ChatGPT for that information in a way ChatGPT can understand and answer appropriately.
ChatGPT will do 80% of the work for you.
You can use ChatGPT to research, gather, and collate, the information you need to base your marketing materials and website copy on. You can then write the copy yourself, or ask ChatGPT to write the copy for you.
You can choose the writing style you prefer by telling ChatGPT to “imagine you are talking with a neighbour in a warm and approachable manor…”
Let’s get started writing your website content using ChatGPT.
I’m assuming you’ve gathered the content about your own business I mentioned in the list above. What you need now is an overview of how to talk to ChatGPT and then you’ll need a list of prompts or questions. You use these ready made questions to research your niche, and then you can combine that generic information about other businesses with specific information about your own business.
When ChatGPT has the information it needs you can ask it to write your content.
To use ChatGPT effectively, you need a list of questions to ask and an understanding of how to ask those questions in a way that will elicit the response you require.
The good point is, once you’ve carefully constructed each of the prompts you need, you can reuse those prompts on every website you write content for.